Credit impulse: The “crystal ball” for investing in China


Amid a slew of economic data flowing into the financial news every day – not so much informative as it is confusing for their audience about where global economies are headed – we’d like to share with you in today’s article what economic data points carry more weight than the others.

What’s also important is that economies and stock markets are constantly changing – data that no one paid attention to yesterday may no longer be trivial today. When we spoke of the imminent return of inflation in October 2020, many in the market were eager to brush it off. But now, inflation is on the lips of almost every investor.

The issue with economic data is the time lag, yet stock markets are traded, to a certain extent, on expectations. By the time the statistics office announces data that points to a robust economic recovery, the stock market will have already priced it in two months earlier. In that sense, not all economic data is created equal, so indicators that are forward-looking are those that warrant closer examination.

How a stock market performs mainly depends on the economy’s growth rate and the amount of capital circulating in it, but the latter is generally considered more important than the rate at which the economy is expanding. While the main driver of long-term economic growth should be sustained by improving the production efficiency of economic activities, if we are to supercharge a recovery over a short time span, the only option available to boost growth will be injecting capital to stimulate consumption and investment. As such, the abundance of capital is often a better economic indicator than the GDP growth rate is.

In a deep and mature market such as the US, the Federal Reserve could easily regulate liquidity conditions by adjusting the federal funds rate before the global financial crisis (GFC) in 2008. But even after the GFC hit, where the federal funds rate was close to 0%, the central bank could buy bonds to calibrate the amount of money circulating in the economy.

But China, as an emerging economy, and unlike the US, in which one or two economic indicators would suffice to reflect comprehensive enough a picture of the economy’s capital conditions, requires more policy tools at its disposal to regulate and fine-tune its market’s liquidity conditions. The People’s Bank of China, helpfully, publishes monthly statistics on aggregate financing in the real economy, allowing investors to get a better grasp of how much capital there was in the market in their analyses.

Aggregate financing in the real economy indicates the amount of capital that flows into the real economy from the financial system, shadow banking included, within a specific time frame. When the growth of aggregate financing in the real economy outpaces that of the GDP, it means that the financial system has put more money into the economy than needed, and that the excess is likely to flow into the property or stock markets, stimulating assets valuations.

Moreover, credit impulse – which measures the gap between net credit growth and GDP growth – can perhaps serve as a crystal ball that tells us just where the mainland economy is headed.

Historically, when credit impulse rose, both Chinese property and stock markets would also benefit, and vice versa. Since mid last year, capital growth in China has been slower than that of the economy, which explains partially why some mainland companies have been plagued by a dearth of capital available in the market, giving rise to late payment risks.

But the good news is that mainland credit impulse appears to have stabilised since September/November last year. While it is still in negative territory, the downward trend has come to a halt. With the Chinese government also slowly injecting liquidity into the market, we expect its credit impulse to start showing signs of improvement. But in terms of how much it will improve, it is going to be in this year’s monetary policy that the decision lies.


Disclaimer

This document is based on management forecasts and reflects prevailing conditions and our views as of this date, all of which are accordingly subject to change. In preparing this document, we have relied upon and assumed without independent verification, the accuracy and completeness of all information available from public sources. All opinions or estimates contained in this document are entirely Zeal Asset Management Limited’s judgment as of the date of this document and are subject to change without notice.

Investments involve risks. Past performance is not indicative of future performance. You may lose part or all of your investment. You should not make an investment decision solely based on this information. Each Fund may have different underlying investments and be exposed to a number of different risk, prior to investing, please read the offering documents of the respective funds for details, including risk factors. If you have any queries, please contact your financial advisor and seek professional advice. This material is issued by Zeal Asset Management Limited and has not been reviewed by the Securities and Futures Commission in Hong Kong.

There can be no assurance that any estimates of future performance of any industry, security or security class discussed in this presentation can be achieved. The portfolio may or may not have current investments in the industry, security or security class discussed. Any reference or inference to a specific industry or company listed herein does not constitute a recommendation to buy, sell, or hold securities of such industry or company. Please be advised that any estimates of future performance of any industry, security or security class discussed are subject to change at any time and are current as of the date of this presentation only. Targets are objectives only and should not be construed as providing any assurance or guarantee as to the results that may be realized in the future from investments in any industry, asset or asset class described herein.

China’s e-commerce companies: The challenges ahead


Having announced their 3Q21 earnings, both Alibaba and Pinduoduo saw their stock prices plummet. Upon thorough analysis of their quarterly reports and of JD.com’s, as well as their senior management’s earnings calls for analysts, we would like to share with you the latest development of China’s e-commerce industry.

As the Chinese government bolstered enforcement of its antitrust law, precipitating an upheaval that reverberated across the domestic e-commerce industry, multiple companies moved to ride on the opportunity to broaden their business into each other’s territory: Alibaba ramped up investments in Juhuasuan and Taote, while JD.com launched the new app Jingxi, with the objective to compete with Pinduoduo.

Pinduoduo, being part of the Tencent camp, used to have its competitive advantage sheltered by the tech giant, who restricted Alibaba to operate within its ecosystem before the antitrust crackdown, making it difficult for Alibaba to promote its products on WeChat. But with the anti-monopoly regulations coming into effect, Pinduoduo practically lost its unique position on the WeChat platform.

While Pinduoduo has grown rapidly over the past few years, where it surpassed Taobao in monthly active users, the e-commerce platform is nowhere as profitable as Alibaba. Whether Alibaba can take advantage of the antitrust law to overtake Pinduoduo is still yet to be seen, but the battle for the e-commerce space is set to intensify.

In addition to moves against Pinduoduo, Alibaba and JD.com have also stepped up their investments in live broadcasting. Short video platform newcomers, such as Kuaishou and Tiktok, have achieved tremendous success over the past two years. In addition to advertising revenue, the growth potential in live commerce cannot be ignored.

Short video platforms generally command a degree of stickiness among users that is comparable with that of WeChat. So if business models such as live commerce prove to be successful, it will also brighten the growth prospects for Alibaba and JD.com – no doubt live commerce will become a heated battlefield for market players. Having said that, the Chinese government has announced plans to tighten scrutiny over live commerce, so it is difficult for now to predict where the industry is headed.

This, however, is also an obstacle many investors in the internet industry encounter. Given that both competition and regulations have intensified, it leaves little visibility for investors over just how profitable the industry will be. But what is confirmed at present is that the costs of running e-commerce platforms have indeed gone up.

Rising cost concerns

While Alibaba is a highly diversified conglomerate – encompassing cloud computing, media, and entertainment businesses – all of these arms except for its e-commerce platform are still making a loss.

The cost of Alibaba’s e-commerce business soared significantly since the beginning of 2021, which the company attributed mainly to investments in new growth areas, including Juhuasuan, Taocaicai, AliExpress, the Southeast Asian arm Lazada, transportation business Cainiao, and subsidies for merchant users.

New expenditures like these reduced the EBITA Margin of its e-commerce business from 31% to 19% in 3Q21[1]. But it is not clear how much of it was allocated to support business growth and to actual subsidies for small- and micro-enterprises, given that the company did not elaborate on what merchant subsidies entailed.

As for Pinduoduo, marketing and sales costs have always made up the bulk of its operating costs, which at its peak stood above the company’s sales revenue. In Pinduoduo’s earnings call, the company indicated plans to reduce marketing and sales expenses, and will step up investments in technology research.

Strong marketing and sales expenses were believed to contribute sizeably to Pinduoduo’s expansion, so when its 3Q21 sales growth missed market expectations, it sowed seeds of concerns among investors that the drop in such expenses had started to hit Pinduoduo. 4Q usually is the strongest quarter of the year, we think investors should stay put and see how the company performs in the last quarter of 2021.

The board of Pinduoduo has also just given the green light to allocate RMB10 billion to the development of agricultural science and technology in China, and made clear that it is not a commercial decision. If Pinduoduo makes approximately RMB2 billion in each coming quarter, which we extrapolated from its average quarterly net profit in 2Q and 3Q of 2021, we estimate that it will likely only break even over the next three to five quarters[2].

JD.com’s business can be divided into retail, logistics and transportation, and newly added businesses, with the retail segment making the biggest contribution to its pool of profits. The other two arms were, however, still in the red[3]. While the retail division’s 3Q21 non-GAAP operating profit margin was relatively stable compared with the same period 2020, investors have to be aware that its increased equity incentive expenses under such accounting standards also led JD.com’s operating profit margin in 3Q21 to fall quarter-on-quarter to 1.2% from 2.5%3.


[1] Source: Alibaba Group, as of Nov 2021

[2] Source: Pinduoduo, as of Nov 2021

[3] Source: JD.com, as of Nov 2021


Disclaimer

This document is based on management forecasts and reflects prevailing conditions and our views as of this date, all of which are accordingly subject to change. In preparing this document, we have relied upon and assumed without independent verification, the accuracy and completeness of all information available from public sources. All opinions or estimates contained in this document are entirely Zeal Asset Management Limited’s judgment as of the date of this document and are subject to change without notice.

Investments involve risks. Past performance is not indicative of future performance. You may lose part or all of your investment. You should not make an investment decision solely based on this information. Each Fund may have different underlying investments and be exposed to a number of different risk, prior to investing, please read the offering documents of the respective funds for details, including risk factors. If you have any queries, please contact your financial advisor and seek professional advice. This material is issued by Zeal Asset Management Limited and has not been reviewed by the Securities and Futures Commission in Hong Kong.

There can be no assurance that any estimates of future performance of any industry, security or security class discussed in this presentation can be achieved. The portfolio may or may not have current investments in the industry, security or security class discussed. Any reference or inference to a specific industry or company listed herein does not constitute a recommendation to buy, sell, or hold securities of such industry or company. Please be advised that any estimates of future performance of any industry, security or security class discussed are subject to change at any time and are current as of the date of this presentation only. Targets are objectives only and should not be construed as providing any assurance or guarantee as to the results that may be realized in the future from investments in any industry, asset or asset class described herein.